Santorini-based wedding planner, Unique & Forever, is at the forefront of wedding ceremonies on the enigmatic Greek island of Santorini. This year, it’s presenting a shortlist of what it believes are the most popular trends for couples getting married at the destination.
Micro weddings and big parties
Thanks to travel restrictions and social distancing concerns since March 2020, more couples are deciding to tie the knot in a nontraditional way. Because of this, Unique & Forever says that ceremonies are getting smaller, and parties are getting bigger. They’re seeing a shift away from cookie-cutter itineraries to events with more surprises.
Full weekend weddings
There is also a rise in the number of couples seeking full weekend weddings, according to Unique & Forever. While the ceremonies themselves might only last 45 minutes, the addition of welcome parties, day-after brunches, and daytime activities means that many celebrations spill over to the next day.
Digital wedding invitations
The rise in digital wedding invitations is also notable. Unique & Forever says that the uncertainty of planning during the pandemic is driving couples to adopt more flexible, lower-cost methods, avoiding the cost of a full suite of printed stationery. With digital tools, couples can update and change invitations on the fly instead of sending out apologies to guests or contacting them via alternative means.
Artisanal flower arrangements
Florals have always been part and parcel of traditional weddings on Santorini, but in 2022, Unique & Forever sees designers taking them up a notch. The island is playing host to more weddings with high-impact flower arrangements, including full-scale arbor installations and bespoke artisanal designs in venue reception rooms. Common flower choices include orchids, hydrangeas, and white daffodils.
There was once a time that weddings only took place on the weekend in Santorini, but those days now appear to be in the past. Unique & Forever says that couples are increasingly choosing weekday events to lower costs and side-step some of the travel restriction-induced limitations on venue availability. Santorini weddings are now as likely to happen Monday to Thursday as they are Saturday and Sunday.
Nontraditional wedding dresses
Traditional white gowns are becoming a less common sight at wedding ceremonies in Santorini in 2022. Unique & Forever says that it is seeing a rise in nontraditional wedding dresses, particularly pale pink and blue varieties, with various cut-outs and twists on classic styles. Some are even choosing dresses from non-bridal brands.
Upgraded guest experiences
Lastly, Unique & Forever has noticed a shift in couples’ attitudes towards their wedding guests. Instead of viewing them as passive ceremony observers, the planner says that more couples are now using weddings as an opportunity to give their guests unique and memorable experiences. For instance, many are inserting surprise moments into proceedings, such as pop-up performances and island tours.
To learn more about Unique & Forever’s Santorini wedding planning service, please visit its website www.uniqueandforever.com/santorini-wedding-venues. Alternatively, contact the owner, Flora Bekri, at +30 6972414350.
Unique & Forever
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Watch Mirror journalist was involved in the writing and production of this article.